Reviving tradition in the magic mountain 

In the enchanting mountains of Tepoztlán in Morelos state in Mexico, 39-year-old Karla is redefining the essence of financial independence. For the past 11 years, she and her husband have called this magical town their home, where they are raising their one-year-old son.  

Tepoztlán is known for its majestic mountains and iconic pyramid. The indigenous peoples of Mesoamerica believe this pyramid holds a mystery, making the town a treasure trove of rituals and traditions. The temazcal, a pre-Hispanic treatment that promotes relaxation and cleanses the body, is among these traditions. Inspired by this, Karla started her own temazcal business, bringing this ancient practice to life in her community.  

Karla's journey began in 2015 with a single temazcal, a round hut made of stones lit with a bonfire and infused with herbs and medicinal ingredients. Driven by a dream to create a space where women could reconnect with their heritage, Karla sought her first microloan of MXN 5,000 ($748) that same year from VisionFund Mexico. With that modest beginning, she paid her rent, bought essential spa equipment, and offered facial treatments. With each new loan, her vision grew stronger and bolder.  

Over the years, she has completed ten loan cycles, with her latest loan reaching MXN 59,000 ($2,943)—a testament to her growing business. Her income has increased by 30%, and during peak months, her revenue can soar to MXN 60,000 ($2,993), bringing her family stability and new opportunities.   

 

Today, Karla's business employs five women from her community, each contributing to and benefiting from the spa's success. She does not only provide them with income but also sends them to training schools to  

She not only provides them with a steady income but also sends them to training schools to improve their skills in massage and spa services, empowering them with the knowledge that will continue to open doors in their careers. 

 "I feel more confident and secure now for my family," Karla shares. "I now have savings for emergencies, and I'm hopeful to save even more for my child's education."   

Beyond the spa, Karla also invested in a clothing and accessories shop in town, driven by a desire to diversify her income and secure her family's future.  

 

Transforming lives through financial empowerment  

According to government data, 35.7% of the population in Morelos lived in extreme poverty in 2020. That is why it is crucial that the people of Morelos, especially women, have access to financial services that provide them with economic opportunities and uplift their lives. 

Karla's journey show shows that with the right support, they can create meaningful change not only within their family but also in their community. 

For over twenty years, VisionFund, the financial inclusion arm of World Vision, has been supporting women like Karla to help transform lives and improve the well-being of children. By offering microloans, VisionFund enables vulnerable communities across 25 countries to lift themselves out of poverty, supporting their children's health, education, and future opportunities.  

Encouraging other women, Karla says,

Don't be afraid to ask for help from others and institutions like VisionFund. Follow your dreams and reach your goals.

With this hope and the support of VisionFund, Karla is preparing to relocate her spa to a more accessible location to welcome even more clients and expand her business. With perseverance and support, Karla's dream is not only transforming her own life but also enriching the lives of those around her.